TAMIM MORTAZATM
Multi Award Winning Art Director.
Working in the luxury industry,
currently at @Mazarine.
Based in Paris, available worldwide.
WORKS
ABOUT
CONTACT
Selected Clients :
LVMH
Chanel
Dior
Hugo Boss
Balmain
Cartier
Loewe
Van Cleef & Arpels
Saint Laurent
Converse
Moêt Chandon
...see more
Awards & Recognitions :
12x Cannes Lions International
16x Eurobest Awards
3x The Clio Awards
2x Art Directors Club
1x Grand Prize Stratégies of Luxury
1x Adobe Grand Prize of the Jury
1x Awwwards
1x Mlle Pitch Awards
3x Behance
2x Design Rush
...see more
BALMAIN
THE BALMAIN SPIRIT
Client : Balmain
Agency : Mazarine
Creative Director: Paul Gruber
Art Directors: David Miège & Tamim Mortaza
UI UX designer : Bruno Landowski
3D motion designers : Robin Curien & Dimitri Daniloff & Shania Lim
Creative Developer : Côme Gaillard
Year : 2023
In an audacious move that merges tradition with the forefront of digital innovation, Balmain introduces "The Balmain Spirit," an immersive virtual space developed by Mazarine. This pioneering e-commerce platform is a celebration of Balmain's storied heritage, offering visitors a unique journey through the maison's history, fashion shows, collections, and campaigns. Designed to reflect Balmain's visual identity and brand ethos, "The Balmain Spirit" invites users to dive deep into a world where the past and present converge in a dazzling showcase of haute couture and storytelling.
Constantly seeking new ways to reinvent itself, Balmain embraces immersive experiences, transporting users to a playful parallel universe that traces the brand's lineage. From the Metaverse Fashion Week to interactive explorations of iconic designs worn by celebrities like Beyoncé and Zendaya, Balmain dissects its codes in an innovative format. Visitors can freely navigate through themes that span the brand's beginnings, legendary muses, and pioneering shows, offering a rich, avant-garde journey akin to a video game. "The Balmain Spirit" is more than a digital destination; it's a testament to the fashion sphere's endless capacity for reinvention, inviting boldness in exploring Balmain's luxurious legacy.
Work by Creative Intelligence Team.
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