TAMIM MORTAZATM
Multi Award Winning Art Director.
Working in the luxury industry,
currently at @Mazarine.
Based in Paris, available worldwide.
WORKS
ABOUT
CONTACT
Selected Clients :
LVMH
Chanel
Dior
Hugo Boss
Balmain
Cartier
Loewe
Van Cleef & Arpels
Saint Laurent
Converse
Moêt Chandon
...see more
Awards & Recognitions :
12x Cannes Lions International
16x Eurobest Awards
3x The Clio Awards
2x Art Directors Club
1x Grand Prize Stratégies of Luxury
1x Adobe Grand Prize of the Jury
1x Awwwards
1x Mlle Pitch Awards
3x Behance
2x Design Rush
...see more
RENAULT -
THE ORIGINALS
Brand : Renault
Agency : Publicis Conseil
Creative Director : Gurvan Prioul / Marcelo Vergara
Head of Art : Alessandro Padalino
Art Director : Tamim Mortaza / Thomas Roques
Copywriter : Antoine Giraud
3D Studio : The Scope
Year : 2022
Renault – The Originals, a captivating campaign that revitalizes the classic charm of Renault's most iconic models. This initiative, coinciding with the launch of Renault's online store "The Originals Store Renault," showcases exquisite miniatures of legendary cars like the R5, 4L, R12 Gordini, and Twingo. It's a nostalgic nod to the enduring love for the brand and an ode to the universal passion for automobiles.
The campaign ingeniously adopts the thrill and drama of action-packed movie chase scenes, reminiscent of classics like "Bullitt" starring Steve McQueen. Each of the three stunning visuals is a tribute to an American city - San Francisco for the R5 Turbo, Chicago for the R12 Gordini, and New York City for the 4L. These visuals, crafted in full 3D by The Scope studio, offer a hyper-realistic portrayal of the miniatures against life-size backdrops.
Under the playful tagline "Do try this at home," the campaign encourages enthusiasts to recreate these exhilarating scenes, blending nostalgia with contemporary flair. These visuals, which have graced the press and social media, culminate in a dynamic print and digital campaign. A special highlight is the animated tarpaulin at the Atelier Renault on the Champs-Elysées, further enriching the brand's flagship presence. This campaign, a blend of print and digital artistry, is accessible through theoriginals-store.renault.com, embodying Mortaza's visionary approach to art direction in the automotive sphere.
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