TAMIM MORTAZATM
Multi Award Winning Art Director.
Working in the luxury industry,
currently at @Mazarine.
Based in Paris, available worldwide.
WORKS
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Selected Clients :
LVMH
Chanel
Dior
Hugo Boss
Balmain
Cartier
Loewe
Van Cleef & Arpels
Saint Laurent
Converse
Moêt Chandon
...see more
Awards & Recognitions :
12x Cannes Lions International
16x Eurobest Awards
3x The Clio Awards
2x Art Directors Club
1x Grand Prize Stratégies of Luxury
1x Adobe Grand Prize of the Jury
1x Awwwards
1x Mlle Pitch Awards
3x Behance
2x Design Rush
...see more
BALMAIN
DIGITAL FLAGSHIP
Client : Balmain
Agency : Mazarine
Creative Director: Paul Gruber
Art Directors: David Miège & Tamim Mortaza
UI UX designer : Bruno Landowski
3D motion designers : Robin Curien & Dimitri Daniloff
Creative Developer : Côme Gaillard
Year : 2023
The "Balmain.com Redesign" project, has garnered significant acclaim in the press and earned numerous awards for its innovative approach to digital commerce. In response to Balmain's strategic push for online sales growth, this project involved the internalization of the brand's e-commerce activities onto a newly designed platform, offering an unparalleled digital user experience.
Reflecting the ethos of the Parisian couture house, the website's design marries navigational efficiency with cutting-edge features. The site guides users through an exploratory journey, enhancing their path from discovery to purchase. It features a series of immersive spaces that encapsulate the spirit of Balmain, elevating the online browsing experience to an engaging exploration of the brand's essence.
The impact of this redesign was immediate and impressive. Following the launch, Balmain.com saw a doubling in transaction numbers and an 89% increase in online revenue, a testament to the effectiveness of Mortaza's visionary approach. This project not only redefined Balmain's digital presence but also set a new standard in luxury e-commerce experiences.
Work by Creative Intelligence Team.
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